The GAAP Cash Flow Statement is Ineffective
- Ed Patton
- Aug 20
- 1 min read
Updated: 13 minutes ago
The GAAP cash flow statement has been the accepted norm for decades.
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▪️ Many SMB leaders have not understood their company’s cash flow for decades; this is unlikely to change…
…regardless of how many times it is “explained” in countless blogs, posts, articles, books, podcasts, webinars, graphics, YouTube videos, etc.
▪️ Cause and effect of cash flow confusion? (if you think about it, it is not difficult to figure out…the GAAP cash flow statement is ineffective)
▪️ Time for a change in how cash flow is reported?
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Swine-related expressions that poke fun at the weaknesses of the traditional cash flow statement:
▪️ You can't make a silk purse out of a sow's ear.
▪️ Lipstick on a pig.
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The insights from the Trender® outputs fixes cash flow comprehension…as well as comprehending a business’s full financial fundamentals clearly and concisely.
Reach out for an introductory phone or video call to discuss how succinct and understandable financial fundamentals have helped the leaders of many privately owned businesses.
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To learn more, reach out to:
Edward B. Patton
5701 Broadway, Suite 102
San Antonio, Texas 78209
Phone (210) 822-9977


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