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  • Writer's pictureEd Patton

It Really is that Simple!

Updated: 6 hours ago

An age-old financial, rhetorical question from business leaders is along the lines of…”why can’t financial results be presented in a simple and understandable manner?


The answer to this question is multifaceted and seldom articulated.  Among the reasons are:

Too many variables / details involved…too many ineffective rules to follow....not understanding management's financial insights needs, etc.


Unfortunately, this can result in the financial information provided not being comprehensible for business leaders, who pay for this service but are not always the primary focus of the providers.


The reasons shown above are impediments to providing management with succinct and understandable financial fundamentals. 

Therein lies an opportunity!


The Trender® Reports focuses on and has answered this age-old question for the benefit of business leaders.


The Trender’s elegantly provide business leaders with their company’s 5 Elements® of Financial Fundamentals.

Each of the 5 Elements of Financial Fundamentals is condensed into one number.

Surprisingly, a company’s full financial profile is effectively conveyed with only these five numbers.

This provides business leaders with financial focus, simplicity and clarity when evaluating and tracking their results and planning their company’s future.

The insights derived from comprehending financial fundamentals are significant and touches all aspects of the business.


To learn more, reach out to Ed Patton at the contact information below:


Edward B. Patton

5701 Broadway, Suite 102

San Antonio, Texas 78209

Phone (210) 822-9977


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