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  • Writer's pictureEd Patton

Easy as 1, 2, 3.

Updated: Feb 3

(Providing management with financial fundamentals is as easy as 1, 2, 3)


1. Problem:

Management of many private companies do not understand their business’ full financial profile.

2. Reason:

Management is not provided with succinct and understandable financial fundamentals.

3. Solution:

Provide management with succinct and understandable financial fundamentals.


Too often, the balance sheet and cash flow statement are not insightful but just seen as pages with a lot of numbers on them. These numbers are known to be important, but they are not tied in with the P&L to provide a succinct and understandable full financial profile.

This lays the foundation for an incomplete financial picture.

Every business' financial fundamentals are interwoven. They are seldom presented in a succinct and understandable manner from which management can understand them and make more informed decisions.

This problem is easily fixed.


Management, directors and investors should require their accounting / financial professionals to provide them with their business’ complete financial fundamentals in a succinct and understandable manner.

If they do not comply with this, management should ask themselves whether the following Albert Einstein quote applies to their advisor(s).

“If you can't explain it to a six-year-old, then you don't understand it yourself”


Find out more about the Solution to the Problem described above by reaching out to:

Edward B. Patton

5701 Broadway, Suite 102 San Antonio, Texas 78209 Phone (210) 822-9977

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